Smart Tips for Mobile REALTORS®

If you are reading this blog, you know that we live in a mobile, technology-driven world. This is particularly true in the real estate industry, where REALTORS® are constantly on the go, often running their entire business from a smartphone or tablet device. Matthew Collis, Marketing Manager over at IXACT Contact, wrote a great piece on what mobile truly means for real estate agents. Here are some of his main points:

• Mobile is the Future – According to a survey hosted by the National Association of REALTORS®, one-third of respondents stated that they were interested in purchasing a tablet, such as an iPad, in the next twelve months. More and more real estate professionals are beginning to realize the value of mobile in assisting them with day-to-day tasks and increasing productivity overall.
• The Advantage of Mobile – Availability is huge when it comes to real estate. Buyers, renters and owners expect their agents to be accessible and highly responsive. Additionally, a study showed that 75 percent of real estate leads generated online are lost due to lack of follow-up. Going mobile will increase your accessibility, not only to your clients, but to your business. Increased accessibility will result in increased profitability.
• CRM + Mobile – Another advantage of going mobile is the vast number of tools available to help improve your performance. One of those tools is CRM. There are several mobile real estate CRM solutions out there that can provide agents will valuable client, schedule and property information no matter where they are. Additionally, most of these tools automatically sync back to your home or office system, reducing duplicate data entry and ensuring that you have the most accurate and up-to-date info possible.

These are just a few of the trends we are seeing in mobile real estate. To see the rest of Matthew’s thoughts and to check out some mobile CRM reviews, go to the Software Advice blog.