Benefits of Google Caffeine to Real Estate

Once I click publish on this article through my BlogSpot blog, Google Caffeine will index it to the Google search results within minutes. Would your agency benefit from your real estate related content being available to people searching Google almost instantaneously? Definitely. The new Google algorithm launched mid last year to replace the ageing Google [...]

Online Real Estate Listing Technique – Headlines

To successfully market real estate online it is vital to use descriptive copy. So often I read real estate listing headlines such as “Location Location Location”. Instead of this, an alternate example could be “Located in Ardross close to the Swan River Foreshore” The alternative is not only more descriptive to read but is also [...]

Online Real Estate Listing Technique – Images

The primary purpose of real estate images is to present the features of the property. This can be best achieved by: Using a wide angle lense for interiour shots Removing Clutter Vertical and Horizontal lines are photographed straight Capturing the property in it’s best light Most agencies actually do really well, with most these days [...]

SEO Mistake 5 – Keyword Research

Every real estate office would like to rank high on Google for the search term “real estate (your suburb)” yet, so does every other agency, portal and other real estate industry related businesses. This makes it nearly impossible for you to rank on the first page for this phrase. By researching your keywords and phrases [...]

SEO Mistake 4 – Images used for Titles

I see it all the time, a great looking website with creative and innovative titles and banners. The problem here is that the title text is embedded into an image and can not be read by the search engines. Basically all this means that the productivity factor of the message you want to communicate is [...]

SEO Mistake 3 – Abreviated URL

This one is very common amongst real estate agencies. When real estate businesses consider the options available for a URL (a unique address for their website). A lot of real estate business owners would choose an abreviation of their business name. From an SEO perspective this is not the smart thing to do. In fact [...]

SEO Mistake 2 – Flash

Consider this, It is just as important for Google to find your website easy to read as it is for your visitors. Google does not read flash and there for can not index it. I know flash looks great and is vissually apealing to your visitors. But let’s face it. If your not ranking well [...]

SEO Mistake 1 – Page Titles

One of the very first item I look at when I visit a real estate agency website is the Page Title. This is the text displayed in the blue bar at the very top of your browser. A majority of websites I view will only display something like “Welcome to ABC Real Estate” or just [...]

Add value to your website with a Blog

So many Real Estate Business Owners I speak to tell me they only have a website because without one they are not perceived as being a modern business owner. Yes…..that’s true, however this being the case if your business is going down the track of paying someone to design and host a site and also [...]