5 Basic Tips to Optimize Every Page of Your Real Estate Site

How much time and money do you want to spend on optimizing your real estate site for the search engines? If your answer is “not much”. then you should at least review the 5 tips below for every page of your website and give them all an opportunity to reach a respectable rank on the search engines. [...]

Black Hat SEO or White Hat SEO, What’s the Difference?

Whilst researching your search engine optimisation and online marketing techniques for your real estate website you may come across the terms “White Hat” and “Black Hat” SEO. What do they mean and what happens if you employ both strategies?

SEO Mistake 5 – Keyword Research

Every real estate office would like to rank high on Google for the search term “real estate (your suburb)” yet, so does every other agency, portal and other real estate industry related businesses. This makes it nearly impossible for you to rank on the first page for this phrase. By researching your keywords and phrases [...]

SEO Mistake 4 – Images used for Titles

I see it all the time, a great looking website with creative and innovative titles and banners. The problem here is that the title text is embedded into an image and can not be read by the search engines. Basically all this means that the productivity factor of the message you want to communicate is [...]

SEO Mistake 3 – Abreviated URL

This one is very common amongst real estate agencies. When real estate businesses consider the options available for a URL (a unique address for their website). A lot of real estate business owners would choose an abreviation of their business name. From an SEO perspective this is not the smart thing to do. In fact [...]

SEO Mistake 2 – Flash

Consider this, It is just as important for Google to find your website easy to read as it is for your visitors. Google does not read flash and there for can not index it. I know flash looks great and is vissually apealing to your visitors. But let’s face it. If your not ranking well [...]

SEO Mistake 1 – Page Titles

One of the very first item I look at when I visit a real estate agency website is the Page Title. This is the text displayed in the blue bar at the very top of your browser. A majority of websites I view will only display something like “Welcome to ABC Real Estate” or just [...]